Digital marketing is moving at a frightening speed. Often the only way to keep up is to keep on reading. But with so many digital marketing blogs out there that it can be hard to distinguish between the useful reads and the digital marketing weeds. So, we put together our list of the best digital marketing blogs that we think are informative, entertaining, and essential to the marketing community. Some light reading to help the time pass on the Public Transport Travel back home.
Content Marketing Institute
Content is an essential aspect of any digital marketing campaign. The Content Marketing Institute offers some of the best advice around in terms of how content can help your brand. From industry trends to best practices, their posts offer helpful advice on how to create the best strategies for your business and how your content marketing should play a role in the "bigger picture."
The Moz Blog
The Moz blog is undoubtedly one of the best to read if you're looking to stay on top of industry news related to SEO or inbound marketing initiatives. The Moz blog covers everything you need to know with the right amount of detail to make it comprehendible without being overwhelming. Even if you are a beginner with SEO, their content is quite digestible.
Kiss Metrics specializes in analytics, marketing, and testing and its blog posts reflect this specialist knowledge. You can look forward to a host of beautifully designed infographics containing the latest digital marketing statistics, studies, and tests. You’ll also find an array of useful digital marketing guides that tackle subjects like email marketing, social media, and customer analytics.
Marketing Land provides a lot of quality content on different topics and industry news. From updates in content management systems to new features on social media platforms, their posts are informative and relevant. The writers at Marketing Land often publish practical tips and strategies you can use in your own digital marketing campaigns. However, one of our favorite things about this website is that it features specialist articles written by subject matter experts.
Social Media Examiner
As the name suggests Social Media Examiner dispenses useful advice on all things social media, including Facebook, Twitter, YouTube, Google+ and Pinterest, and more. You can look forward to advising social media experts on how to formulate an effective social media strategy for each channel. Blog posts and articles include expert interviews, innovative case studies, reviews of the latest industry research, podcasts, and the latest social media news.